Build and Style Launches with a 95-Year Industry Veteran

— Redefining How Brands and Audiences Connect

There’s a fresh name shaking up the world of building and design media.

Build and Style has officially launched, partnering with the iconic brand Downee, a trusted industry leader with over 95 years of experience in gate and fence hardware, perimeter and access control solutions.

Created to fill a growing gap in the market, Build and Style sits at the intersection of content and advertising strategy — a space where brands, builders, designers, and DIY enthusiasts come together. It’s both an online publication and a strategic advertising platform, connecting brands with audiences through meaningful, story-led campaigns that span TV, online, and social media.

For audiences, Build and Style offers a curated content experience — high-quality editorials, design inspiration, expert insights, and practical build advice that informs, excites, and inspires. It’s where the love of building and design meets real-world innovation, helping people bring their dream spaces to life.

Downee gate automation and fencing solutions are featured across many commercial, industrial, and residential properties across Australia and New Zealand

Heading up the sales team is David Cross, who has worked across some of Australia’s most recognisable programs and brands, from The Block to Global Luxury Hotels Black Book. With decades of experience both here and abroad, bridging media, production, and brand storytelling, David brings a deep understanding of what both audiences and advertisers need in a rapidly evolving landscape.

“We’re all about finding that sweet spot  between what the brand needs, and what our viewer craves,” says Cross. “That’s what makes Build and Style such a winning combination.”

“The media world has evolved — audiences want meaning, and brands need connection,” adds Cross. "Build and Style answers both. It’s about more than just content; it’s about creating a lasting relationship between what inspires people and what supports them to build it.”

For brands, it’s a new kind of partnership. Build and Style aligns products and stories with trusted industry voices, crafting bespoke campaigns that don’t just advertise — they educate, inspire, and connect. Each campaign guarantees 1.5 million impressions across multiple touchpoints, ensuring maximum reach and meaningful engagement.

Roché Scholtz, Head of Marketing for Downee, adds: “The collaboration with Build and Style was a natural fit. Our brand has been trusted in the industry for decades, and we wanted a fresh, creative way to reach consumers. Build and Style puts our brand front and centre — not just as a solution, but as part of a bigger design conversation.”

“The collaboration with Build and Style was a natural fit."

Natasha Morgan - Architect and Landscape Designer.

The Build and Style x Downee collaboration will be brought to life by Natasha Morgan, a cult-followed landscape designer, who will front the series and capture the brand’s vision with an instinctive, aspirational approach that connects directly with audiences.